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People with a high need for achievement do enjoy challenging work, but they also want to ensure that they will succeed. Tasks that present so great a risk that success is improbable, do not interest or motivate them. Consequently, they tend to set conservative goals.

Achievers plan ahead to avoid any serious problems in their undertakings, but the planning function itself, is not a source of motivation for them. They enjoy tasks for which they are personally responsible for the outcomes and with which they can be closely associated with the resulting success. They are quite concerned with meeting appropriate deadlines and experience great anxiety about any project, until it has been completed successfully. In addition, they require frequent reinforcement consisting of “hard” data such as sales figures, standards, and so forth.